Wednesday, November 18, 2009

2012 makes Rs. 19 crore in opening weekend

2012 makes Rs. 19 crore in opening weekend

Roland Emmerich’s Hollywood disaster epic 2012, inspired by the idea of a global doomsday coinciding with the end of the Mayan Long Count Calendar’s current cycle on December 21, 2012, has grossed over Rs.19 crore in its opening weekend in India.

Earlier Hollywood movies to have touched the mark are Spider Man 3 and Quantum of Solace that made Rs. 19.17 crore and Rs. 17 crore respectively in their opening weekends. 2012 was released on Friday simultaneously in English, Hindi, Tamil and Telugu across 715 screens with 676 prints.

As per trade reports, 2012 has taken an incredible 90 to 95% opening in 25 screens in Kerala just like a Malayalam superstar film. It is expected to turn out to be one of the all time big Hollywood hits in the state.

“The film has performed exceedingly well in both metros as well as smaller centres appealing to a large range of audiences, including families who are drawn to the personal family storyline,” Kercy Daruwala, managing director of Sony Pictures India, said in a statement. “It looks unbeatable for the coming weeks in the wake of sustained marketing and strong word-of-mouth. The film has shown high potential for repeat viewing,” he added.

Distributed worldwide by Columbia Pictures, the movie has an ensemble cast that includes John Cusack, Amanda Peet, Danny Glover, Thandie Newton, Oliver Platt, Chiwetel Ejiofor, Jimi Mistry and Woody Harrelson.

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